Morning Tells

Giant Partnerships Continue to Develop Electric Cars

Giant Partnerships Continue to Develop Electric Cars

What's in This Story

The new rising trend in our world is electric cars. Many big companies are making plans, investments and partnerships to have a say in this market. An example of these came from Sony and Honda. Honda and Sony, two important companies worldwide, introduced their jointly developed electric car “Afeela”. The announcement was madeing by Yasuhide Mizuno, CEO of the Sony Honda Mobility joint venture. It was announced that pre-orders will be taken in the US in the first half of 2025 and the first deliveries will be made in the spring of 2026.


Afeela, an electric car with a level 3 autonomous driving system, is 4895 mm long, 1900 mm wide and 1460 mm high. There are more than 40 sensors in the electric car.  Afeela draws attention with its similarity to Sony’s VISION-S in terms of design.

Giant Partnerships Contiune to Develop Electric Cars

In March 2022, Japan-based Sony and Honda announced that they had decided to cooperate for electric cars and that they would establish a joint venture company within the scope of this cooperation. In October 2022, it was announced that the Sony Honda Mobility electric car, established in partnership with Honda-Sony, will be offered to the US market in 2026. Mizuno, CEO of the joint venture, stated that they will start electric vehicle production at Honda’s factory in North America. Only 3 months have passed since this announcement. Sony, which has been working on electric cars for many years, announced that they have benefited from Honda’s experience in the automobile field. 


The electric car sector made a rapid entry into 2023. Although we are still in the first week of the new year, the prototypes introduced and the statements made are the most important evidence that this year will be active for the market. 


In addition, at the Los Angeles Auto Show in November 2022, Fiat CEO Olivier Francois announced that he would launch the fully electric Fiat 500e in the US in the first quarter of 2024. He also announced that they plan to introduce a subscription system for electric cars to be solding throughout the country and that they will go beyond traditional sales methods.


Oliver Francois explained that he believes that it is necessary to explore alternative business models and reshape the car business. François stated that Fiat’s strategy is to focus on the future of e-mobility, that is, electrically powered vehicles, with a car designed for the city rather than increasing US sales.


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